When you think about footwear, countries like Italy and Spain might initially come to mind. However, Portugal is stepping into the spotlight as a major player in the world of quality, value, and comfort shoes.

From traditional craftsmanship to innovative technologies, Portuguese footwear is becoming synonymous with excellence. Here are the top 5 reasons why Portugal should be your next go-to for shoes that blend style, durability, and comfort.

1. A Rich Heritage of Craftsmanship

Portugal’s shoemaking tradition dates back centuries, with roots deep in artisanal craftsmanship. The country's northern region, particularly in the small villages around Porto and the town of São João da Madeira (where our shoes are made), is renowned for its skilled artisans.

These craftsmen and women have honed their skills over generations, ensuring that each pair of shoes reflects meticulous attention to detail and superior quality. 

The blend of traditional techniques with modern advancements allows Portuguese shoemakers to produce footwear that stands out in the global market. They maintain a delicate balance between honoring heritage and embracing innovation, resulting in shoes that are both timeless and contemporary. 

Last year, we had the opportunity to visit the shoe museum in  São João da Madeira and were so inspired by the centuries old shoemaking there. 

2. Quality Materials

Another of the key factor that set Portuguese shoes apart is the use of high-quality materials. Local tanneries produce some of the finest leathers, which are supple yet durable. These materials are not only sourced sustainably but are also processed with great care to ensure they meet the highest standards. 

Comfort and quality are key

3. Sustainability

Portugal is committed to environmental sustainability in its manufacturing processes. Many Portuguese shoe brands, like Joyasol, prioritize eco-friendly practices, from using vegetable-tanned leathers to incorporating recycled materials into their designs. We always look to use respsoinsbly sourced materials that are recycled, organic, or Leather Working Group certified. Making sure they meet the highest environmental and ethical standards. 

To learn more about our sustainability programs, visit here.

Our founder, Christina Bullock, on a recent trip to Portugal sourcing materials for upcoming collections

4. Superior Comfort

Comfort is a non-negotiable when it comes to footwear, and Portuguese shoes deliver this unlike any other. Portuguese shoemakers understand that comfort starts with the right fit, which is why they pay meticulous attention to the sizing and shaping of their footwear.  

Innovative technologies, such as memory foam insoles, cushioned footbeds, and shock-absorbing soles, are all things we integrate into the design and construction of our shoes. These all work together to reduce foot fatigue and enhance overall comfort, making them ideal for both everyday wear and special occasions. Our best-selling Paisley sneakers are a testament to this and have earned the likes of Marie Claire for their "insane comfort."

5. Unbeatable Value

While the quality and craftsmanship of Portuguese shoes are on par with some of the most luxurious brands in the world, they often come at a fraction of the price. This exceptional value for money is one of the reasons why Portugal is quickly gaining a reputation as a top footwear destination, and one of the main reasons we chose to manufacture there. Because we believe you shouldn't have to compromise on quality or comfort to find shoes that fit your budget. To learn more about our amazing factories and ethical standards, visit here.

Christina visiting one of our shoe factories in Northern Portugal

See for yourself how incredible the Portugese shoes are. Try a pair today and enjoy 10% off with code PORTUGAL. Shop here.

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