There’s a lot of noise around sustainability and knowing what is true vs. not and what is simply greenwashing. Ethical fashion is a part of sustainability and starting to gain more attention. But again, with all the noise out there, it can be difficult to know what to think. So, we wanted to take a moment to separate fact from fiction when it comes to ethical fashion. 

debunking ethical fashion blog post

Myth: Ethical fashion is boring and lacks style.

Reality: This couldn’t be further from the truth. Ethical fashion is anything but dull. From vibrant prints to minimalist aesthetics, you can find diverse styles that align with your personal taste. Check out Wolf & Badger which carries a wide range of independent designers, and some of the most creative and fun designs we’ve seen! 

Myth: Ethical fashion is a passing trend.

Reality: Ethical fashion is more than just a trend; it's a necessary movement. As consumers become more aware of the social and environmental impact of the fashion industry, the demand for ethically produced clothing continues to grow. It's a shift towards a more sustainable and responsible approach to fashion that will benefit future generations. For more on this, visit our other post here

garment workers

Myth: Ethical fashion is too inconvenient and hard to find.

Reality: We’re so lucky to live in today’s age where the internet has made it easier than ever to discover ethical brands and retailers. Many online platforms curate ethical and sustainable fashion collections, making it convenient to find stylish options that fit your style and budget. You can also find ethical brands by shopping locally. Try your farmer’s market or neighborhood boutique stores, featuring handmade items by local artists.  

Cielo Handmade in Santa Fe

Cielo Handmade in Santa Fe, NM

Myth: Ethical fashion is only for the wealthy elite.

Reality: Ethical fashion can be associated with higher price tags due to fair wages and sustainable practices, but it's not exclusively for the wealthy. There are many affordable ethical options out there, such as thrift stores and second-hand shops, which are often less expensive (and more sustainable) than buying new! 

Myth: Ethical fashion doesn't make a difference.

Reality: Every purchase we make is a reflection of our values. By supporting ethical fashion, we contribute to fairer working conditions, reduced environmental harm, and the promotion of sustainable practices. As more people embrace ethical fashion, we can create a ripple effect, encouraging industry-wide change and a shift towards a more responsible fashion ecosystem. We’re big supporters of the global advocacy group, Re/Make, which is working towards making the fashion industry more ethical and just. Learn more about Re/Make here.


To wrap things up, we can build a more sustainable and ethical fashion industry by making informed choices and supporting brands that prioritize people and the planet. Together, we really can make a difference!

Joyasol ethically made womens sneakers

Shop our ethically made Paisley sneakers here.

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