meet christina bullock

San Francisco Bay Area native and resident, Christina Bullock founded Joyasol shoes for women in 2021. With a background in design, marketing and sustainability, she noticed there were not enough stylish shoe options for women that held the same values as her in sustainability and ethics.

She was determined to create a brand that combined these things while giving back to our people and planet, and also helping women pursue their passions and joy. Through her work and philanthropy, she hopes to help move to a more just, ethical and kinder world for current and future generations.

Christina currently lives with her husband and three children in Menlo Park, where she enjoys spending time with them, being outdoors and enjoying all that Northern California has to offer. 

*This is Christina’s short-form biography. Use this biography on websites, publications and other marketing materials. Please include links where possible. For additional information and questions contact us at

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a short guide on what we're all about

featured press

featured press

featured press

Marie claire

"Insaenly comfortable white sneakers." -Marie Claire Magazine


featured in Silicon Valley's InMenlo


featured in global fashion advocacy group Remake's investor newsletter

honorable mentions

honorable mentions

honorable mentions

“Joyasol, an incredible new company for women, focused on sustainability and philanthropy is an exciting new brand to keep an eye on. Christina Bullock is an extraordinary entrepreneur who embodies strength and determination. Her unwavering commitment to green sustainability efforts sets her apart as a visionary leader. By combining her entrepreneurial spirit with a passion for empowering women, she is paving the way for a more inclusive and environmentally conscious business landscape. Christina’s dedication to both sustainability and women’s empowerment is truly inspiring and I cannot wait to see what the future has in store.”

-Robert Ruiz, EVP Wholesale and Business Development at Marc Joseph New York