Joyasol creates thoughtfully designed women's shoes that balance timeless style, comfort and craftsmanship. Designed in California and handcrafted in small batches in Portugal, our shoes are made to be lived in and loved for years to come.

Founder, CEO + Creative Director

Christina Bullock is the Founder and Creative Director of Joyasol, a women’s footwear brand bringing together European craftsmanship and effortless California style. With a background in design, marketing and sustainability, Christina draws inspiration from travel, culture and her lifelong love of shoes. 

A mother of three, she is passionate about building a meaningful business while embracing the beautiful, often imperfect balance of entrepreneurship and motherhood. 

She designs each Joyasol collection in California and works closely with skilled makers in Portugal to bring her vision to life.

Available for interviews and commentary on: footwear, female entrepreneurship, European craftsmanship, responsible fashion, travel + style, motherhood and building a business while raising three children.