Choosing Better in 2026
What if 2026 was not about doing more, but about choosing better?
At Joyasol, a new year is never about rushing forward. It is about pausing long enough to ask what actually supports us. What feels good. What feels aligned. What we are ready to carry forward, and what we are ready to leave behind.
Joyasol founder, Christina Bullock, in Portugal wearing Zoey heels in bronze
As a female founded and female owned luxury women’s shoe brand, Joyasol was created to redefine what comfort means. We design women’s comfort shoes that feel elevated, timeless, and wearable, without compromising on quality, ethics, or intention.
Our shoes are ethically made in small batches in Portugal using responsibly sourced materials, crafted by skilled artisans who have been perfecting their craft for generations. By producing in limited runs, we reduce waste, prioritize quality over quantity, and create shoes that are truly made to last. Read more about our story here.
This year, we are embracing a simpler philosophy rooted in intention, presence, and comfort in every sense of the word.
In for 2026
Saying yes to what feels good
Not what looks good on paper. Not what fills a calendar. What genuinely supports your body, your energy, and your life.
Less screen time, more presence
More moments that are felt instead of documented. More connection with where you are, who you are with, and how you feel.
Trusting intuition
Without overexplaining. Without justifying. Letting your inner knowing lead.
Ease over urgency
Releasing the pressure to rush. Choosing a pace that feels sustainable and grounded.
Comfort in every sense
How you live. How you move. What you wear. Comfort is not indulgent. It is essential.
Out for 2026
Chasing people or validation
If it requires chasing, it is likely not aligned.
A packed calendar
Space is not empty. It is where clarity and creativity live.
Constant noise and distraction
Not every voice needs to be heard. Not every notification deserves attention.
Overexplaining
Boundaries do not need justification.
Why This Matters to Us
Joyasol was founded on the belief that luxury women’s shoes should support real life. Our focus is on women’s comfort shoes that are beautifully designed, thoughtfully constructed, and responsibly made.
Each pair is handcrafted in Portugal in partnership with ethical, fair wage factories that value people and the planet. We believe sustainability is not a trend, but a responsibility. That means choosing durable materials, timeless designs, and production practices that respect both artisans and the environment.
As an impact-driven brand, giving back is woven into our business. From small batch production to philanthropic partnerships, every decision is made with care and intention.
The same philosophy applies beyond what is on your feet. It applies to how you structure your days, how you protect your energy, and how you decide what truly belongs in your life.
Stepping Forward with Intention
2026 is an invitation to choose better. To choose presence over pressure. Ease over urgency. Alignment over accumulation.
We believe comfort is not a luxury. It is the foundation that allows women to move confidently through their lives.
If you are seeking luxury women’s comfort shoes that are ethically made, sustainably crafted, and designed to last, we invite you to explore Joyasol. Discover small-batch shoes made in Portugal with intention and care here, and follow along on Instagram @Joyasol as we continue sharing intentional living, made wearable.
