Bringing the Martha Stewart Aesthetic Into Summer — With Style and Purpose

At Joyasol, we’re always inspired by women who lead with intention, elegance, and a deep sense of purpose — and this summer, we’re taking our cues from none other than the queen of curated living: Martha Stewart.

Whether you call it quiet luxury, slow fashion, or country-core chic, this aesthetic is about more than just a look. It’s a lifestyle. It’s choosing quality over quantity, purpose over panic, and grounding yourself in what truly brings joy.

Here are three simple but powerful ways we’re channeling that Martha Stewart energy this season — and how Joyasol fits right in:

1. Start Slow, Stay Intentional

The pace of summer invites us to breathe, to move with presence, and to find beauty in small rituals. A morning walk, a cup of tea on the porch, or even putting on your favorite pair of shoes can be an act of self-care.

At Joyasol, we believe productivity doesn’t have to mean rushing. It can look like tending to your garden, journaling on your patio, or taking a few extra moments to style yourself with care.

2. Elevated Basics Over Fast Trends

Martha has always known: timeless style wins. Whether it’s the perfect white linen shirt or a pair of well-made sandals, simplicity and quality will always outlast what’s trending.

Our best-selling Ava sandals are the perfect example — designed for comfort, made with intention, and versatile enough to wear with anything from floaty dresses to tailored shorts.

3. Make Beauty Part of the Routine

Fresh flowers, a tidy room, a perfectly soft outfit — these things aren’t frivolous; they’re nurturing. Style is a form of self-expression, and it should feel as good as it looks.

That’s why every pair of Joyasol shoes is made with:

•  Ethical craftsmanship in Portugal

•  Cushioned comfort for all-day wear

•  Effortless style that moves with you

Discover more about our difference here. 

This summer, we’re here for the women embracing a slower, softer kind of power — one rooted in purpose, beauty, and ease.

So if you’re into the Martha Stewart aesthetic, you’re in the right place.

Let’s move through the season with intention — and really great shoes.

Follow us @joyasol on Insta for more curated style, slow fashion, and daily doses of inspiration.