Beauty, Brains, and Success: You Can Have It All

For too long, the world tried to put women into boxes.

Smart or stylish. Accomplished or nurturing. Beautiful or serious.

But what if we refused those false choices?

At Joyasol, we believe you can be all of it—bold and soft, powerful and playful, driven and deeply grounded.

It’s something our founder, Christina, knows intimately. After years of working in the fashion industry—navigating the highs, the burnout, the pressure to always be “on”—she realized success without soul just wasn’t enough. She wanted more: more intention, more meaning, more joy. 

And she wanted shoes that could walk that path with her.

That’s why she created Joyasol—a line of timeless, elevated footwear crafted in Portugal by artisans who honor tradition. Shoes designed to carry women through their days with style, purpose, and ease (more on her story here). 

Christina wearing our best-selling Ava sandals in white along the California coast

Because being a woman today means wearing many hats—entrepreneur, mother, creator, dreamer—and doing it all with heart. And you shouldn’t have to sacrifice comfort to feel confident, or beauty to be taken seriously. 

Be the woman who proves that beauty, brains, and success can all coexist.

You already are.

So go ahead—wear the heels, speak your truth, build the life that feels good in your soul. And let Joyasol walk with you every step of the way.

On Instagram? Follow @joyasol for slow fashion rooted in soul and women’s shoes that support the powerful life you’re creating.