The Biggest Myth Women Face

Society loves to tell women they have to choose. That success and ambition mean sacrificing peace, and that embracing softness and ease means giving up on big dreams. But who made these rules? And more importantly, who says we have to follow them?

Relaxing Relaxing at home in our Luna slippers in Ivory

The truth is, you can have both. You can chase your dreams and romanticize your mornings. You can build your empire and protect your peace. You can hustle and flow. Life isn’t about choosing one or the other—it’s about creating a balance that works for you.

Designing a Life That Feels as Good as It Looks

Too often, women are made to feel like they have to pick a side: Are you the power player in the boardroom, or are you the woman who prioritizes self-care and slow mornings? The answer is: why not both?

Here’s the reality: Success doesn’t have to come at the cost of joy. You can have an ambitious career and still carve out moments for yourself.

It’s not about burnout or sacrifice—it’s about alignment.

 Designing a life you love means making space for both the high-energy moments of pursuing your goals and the slower, intentional moments of self-care and reflection.

Prioritizing Joy, Success, and Softness in Equal Measure

So, how do you embrace both the boss energy and the soft girl era? Start by redefining what success looks like for you:

Romanticize the small moments. Whether it’s your morning coffee ritual, a midday walk, or winding down with a book, let these moments ground you.

Set boundaries that honor both ambition and rest. You don’t have to be “on” 24/7 to prove your worth.

Dress for the life you want. Confidence starts from the ground up—literally. Wearing comfortable, stylish shoes (like Joyasol!) that support both your hustle and your ease makes a difference.

Make space for softness. Rest isn’t a reward for hard work—it’s a necessity. Give yourself permission to slow down without guilt.

At the end of the day, life is about more than checking off accomplishments. It’s about alignment—creating a rhythm that allows you to thrive in both ambition and ease. No regrets, just a life that truly feels like yours.

So go ahead, build your empire and protect your peace. Be the boss and live in your soft girl era. Because you deserve it all.

Learn more about our founder's story and how she juggles being a startup founder and a mom of three three littles here and here.